Reflecting the major trends of our time while remaining true to a high-end market position has, for years, been the main challenge for the major luxury brands.
As such, Panther Club was created with the aim of bringing together the expansion stories of the world's most important luxury brands.
We will delve deeper into these firms' successful strategies, depicting those aspects that have enabled them to maintain highly relevant in such a demanding industry.
Moschino is the brand whose irreverent and playful spirit has changed the history of Italian fashion. Its collections are impossible to understand without knowing the brand. And behind so much colour, extravagance, impossible garments and even carnival, there is a reason for being.
To talk about the history of Fendi is to talk about a family. It was in 1925 that a young couple with a vision of elegance and the future founded what would become Fendi, home to craftsmanship, modernity and the know-how of traditional Italian leather goods.
The history of Chanel's famous 'total look' hides a lot of revolutionary messages under its fabrics, but not many know that this brand was responsible for defining the new femininity.
Their watches and jewellery are known throughout the world, but not everyone knows the history of the elegant accessory they wear. Cartier is one of those iconic luxury brands that capture the hearts of people all over the world.
Givenchy is one of the world's most renowned haute couture and ready-to-wear brands.Since its founding in 1952, Givenchy has established itself as one of the most acclaimed brands in French haute couture.
British style is a fundamental part of the history of fashion, but not all British brands have managed to enter this space of recognition. London-based Burberry is one of the few brands that has managed to create its own label and, along with it, a legion of fans.
If there is a fashion brand that represents luxury in Spain, it is Loewe. Loewe is a modern and contemporary brand, the result of a long evolution, which has been able to adapt to each era without ever losing the essence of tradition and craftsmanship.
Hermès, as a brand, enjoys an iconic status in the world of luxury. A combination of rich heritage, exquisite craftsmanship, attention to detail and high standards of quality and professionalism throughout the manufacturing process, gives Hermès a position of hegemony in the world of luxury, one of the most competitive.
It is said that as long as high fashion exists in Paris, there will always be Christian Dior, the maison founded by the Frenchman who laid the foundations for modern fashion.
Everyone knows it. Its classic criss-crossed "G" printed on elegant bags, moccasins and suitcases, also marked by the two green stripes and the burgundy stripe in the middle, have been like an Italian flag in the world for decades.